The book, chapter by chapter

Six chapters,
one argument.

An introduction, six chapters, a conclusion and an afterword — 144 pages, written to be finished on a flight and used on Monday. Here is what each chapter argues, with the authors’ own takeaways.

How to use these

A summary, not a substitute.

Each page gives you the argument of the chapter, one story from it, and the Key Takeaways exactly as the authors wrote them.

What they do not give you is the book. The worked examples, the assessments, the scripts for the conversations, and the parts where Eric and Stacie put their own reviews and failures on the page are all in the 144 pages, and they are the reason it works.

If a chapter lands, that is the one to have them speak on. Every chapter page links straight to the keynote built around it.

Start here

Bring the whole method
to your organization.

The book is the argument. A keynote, a seminar, or a coaching engagement is how it becomes the way your organization actually runs.